Website Traffic Is Not The Key To Success
By: Mike Burke
Website traffic is deemed the single most important factor
when it comes to the success of a website but that statement
needs to be qualified. Although it's true that a constant
stream of traffic is the lifeblood of a website, the quality
of the traffic is far more important than the quantity.
Of course, any amount of website traffic is better than no
traffic at all but even if you have the most perfect website,
your site is doomed to fail if you are not getting visitors
that are looking for the products or information you have
available on your site.
It's easy to get caught up in a numbers game. It's exciting
to see the number of visitors to your site climb from a few
a day to a few hundred a day. On the surface, this looks like
exactly what you want but if your visitors are looking for
something other than what you are offering, for the most part,
your website traffic is wasted.
You could have a great website design, compelling copy, the
lowest prices and fantastic specials but all your efforts
will be useless unless your website is drawing traffic that
is interested in what you are providing or promoting.
What you need are visitors specifically interested in your
product or service -- you need 'targeted traffic'.
Don't think of targeted traffic as a sub-category of website
traffic because they really are two separate entities. If
you're marketing plan is designed to drive as much website
traffic as possible to your site, no matter what kind of traffic
it is, then you're not making effective use of your time and
you're setting yourself up for disappointment.
The web is a very different venue than a shopping mall. A
shopping mall relies on unfocused traffic, wondering from
store to store, not looking for anything in particular but
willing to spend it's money on an impulse.
Believe it or not, people surfing the web will leave a website
after viewing it for only about 2 seconds. They're looking
for specific items or information and if they don't quickly
find what they are looking for on your site, they'll click
out of your site and go to one of the other millions of sites
on the web.
That's why most of the successful websites are tightly focused
on their 'niche' and their marketing plan is focused on driving
people to their site that are looking for what they offer
- they understand the importance of 'targeted traffic'.
Of course, targeted traffic and a website focused on a particular
'niche' go hand and hand. Think about your website. Does it
really lend itself to a specific product or service, or is
it so broad that it tends to confuse potential customers?
Here are a few tips to help you prepare your website for
targeted traffic:
Design your website to promote one particular product or
service as your main item.
Determine the type of people that will be interested in your
product or service and adjust your website to be attractive
to them.
Establish the items or services that are 'closely' related
to what you're promoting on your website. If you think that
they would be interesting to your visitors, offer those items
on your website as well.
Keep a constant flow of free content, that your visitors
will find useful, on your website and add new content and
information often. Invite your visitors back to your site
to see the new material you're constantly adding.
Keep in mind, a website that's focused on a particular 'niche'
item or service lends itself to targeted traffic simply because
there is something specific to target and the more targeted
traffic your site receives, the more productive your site
will be.
There are many conventional and many not so conventional
ways to drive targeted traffic to your website but we'll explore
them in other articles.
The purpose of this article is to point out the difference
between website traffic and targeted traffic. More isn't always
better and if you focus your marketing on 'targeted traffic'
you'll quickly find that the hits your getting on your website
aren't just empty numbers - they'll be potential customers
and, more importantly, sales.
For more website traffic tips visit www.starttheprofits.com
Author Bio
Mike Burke is the author of numerous articles and has an affection
for website marketing. Learn how to drive tons of targeted
traffic to your site without spending a dime on advertising.
Visit us at www.starttheprofits.com
Article Source: - Free
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