7 Steps to Set Your Website on the Fast Track to Success
By: Paul Wilson
To get on the fast track to success one needs to:
- Create a website that is dynamic and distinctive. The
website name should match the domain name. Bad or broken
links must not exist. JavaScript errors must be eliminated.
The company's profile should be clear, concise, and complete.
Secure ordering must be in place if required. And, visible
links to the company's business plan, privacy policy, return
policy, and guarantee should be present.
- Employ a design with user in mind. Never use heavy images,
10-12Kb per image will ensure that pages are not slow. Use
graphics that enhance content. Avoid images that change
color or blink. Use standard layouts that are reader friendly,
the page should breathe and font size must be comfortable.
Use a few fonts: serif for headlines and sans serif for
text. Limit the number of advertisements, banners, and links
on a page. Be sure to test your website using multiple browsers.
- Select a directory with vision. Read all the submission
requirements and guidelines more than once. Choose a category
with thought and planning (browse the directory, look for
listings of competitors, and related sites). Review your
website from an editor's point of view. Ensure that the
title and summary are appropriate and relevant to the content
of the web site. List the strengths of your site realistically;
be sure to add value to your site,
- Increase traffic by submitting the site to web directories.
Choose to submit to major ones as well as minor ones, even
a few relevant niche sites will boost your popularity and
traffic.
- Link your site to others. Search engines give higher positions
to sites linked from others. Link the website to major sites
as well as minor ones. Contact high traffic sites and request
a mention or link. This will boost your engine placement
and direct traffic from the pages that are linked.
- Optimize the PageRank of your website by choosing inbound
external links with care. Link up to relevant sites and
not at random, quality is the criteria to consider not PageRank.
List the website in an open directory and Yahoo as this
will provide an artificial enhancement of PageRank. Never
place external links on pages that are in turn linked to
other sites. External links should be offered on pages with
low PageRank containing many links to pages on your site.
Construct your navigational structure such that important
pages are linked to many other internal pages that do not
require a high rank. These extra links will add rank to
the major pages.
- Create a site map and link every page to it. These invite
spiders sent out by search engines which then index every
page on the site. Adopt an easy-to-use navigational structure.
Check for errors regularly. Include a site search tool.
Be search engine friendly and avoid frames, flash, or code
that will trip up a spider or engine.
It is not submitting to a directory that ensures success
but taking care of the nitty gritty.
Author Bio
Paul Wilson is a freelance writer for com www.1866WebDirectory,
the premier website directory provides human edited categorized
website listings including business websites, news websites,
gaming websites, shopping websites, travel websites and more.
He also freelances for www.1888PressRelease.com.
Article Source: - Free
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